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Weekly review
What changed, what it did, what's next — sent whether the news is good or not.
Nothing here is secret. It's the sequence that avoids the two most expensive mistakes: spending before you can measure, and scaling before you've proven anything.
Before any recommendation, we look at the same evidence you'd want us to. Free, no obligation — it's also how we work out whether we can genuinely help.
A recorded walkthrough plus a written summary. Yours to keep and act on, with us or without us.
Thirty minutes on your business, not on us — what you sell, what a good customer looks like, and where enquiries come from today.
A full pass through whatever is running: structure, search terms, conversion actions, and the gap between reported conversions and real customers.
What people actually search, what competitors are bidding on, and which segments are being ignored.
Everything gets written down and agreed before anything goes live. If a decision can't survive being put in a document, it shouldn't survive contact with your budget.
Which channels, in what proportion, and why — including the ones we're recommending you don't run yet.
How the account or the software will be structured, what each part is meant to prove, and what we're saying to whom.
Which actions count, what each is worth, how they'll be tracked, and how we'll tell signal from noise.
Tracking first, then pages, then campaigns. A campaign you can't measure is an expense, not an investment.
GA4, Tag Manager, server-side events and CRM handoff — implemented and then tested with real submissions, not assumed to work.
Landing pages and creative for the traffic we're about to send; software shipped in working stages.
Live, with close monitoring early on. Every adjustment is deliberate and logged, so later we can tell what caused what.
The part most agencies quietly let drift. Here's the rhythm you can hold us to.
What changed, what it did, what's next — sent whether the news is good or not.
An always-on view of the numbers that matter. No waiting for month-end.
A visible queue of what's being tested next and why.
WhatsApp the person running your account. Same working day, usually sooner.
This matters more than most agencies admit. The projects that do well are the ones where the client held up their end.
It's free, it's genuinely useful, and it obliges you to nothing.
Tell us where you are. We reply on WhatsApp, usually the same working day.