Storefrontsbuilt to bemeasured.

A D2C store has to do two things at once: sell beautifully and report honestly. Most themes are good at the first and quietly terrible at the second.

Book a free session↗ How we work

ShopifyD2CCustom codeProduct feedsCheckout UXSpeed

What's included

Exactly whatyou're paying for.

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Store setup or rebuildTheme or custom build, with navigation designed around how people actually shop your range.
Product and collection pagesTemplates that handle your real catalogue — variants, bundles, sizing, trust signals.
Checkout and cartReducing friction between intent and payment: cart behaviour, upsells, payment options, mobile flow.
Custom codingBespoke sections and integrations where an off-the-shelf app would slow you down or box you in.
Product feed managementA clean, complete feed for Shopping and Meta catalogue — attribute quality decides whether products show.
E-commerce trackingGA4 events, purchase deduplication and Conversions API, so reports match your Shopify dashboard.
Speed and SEOApp audit, image handling, script discipline, collection and product SEO, stable URLs.

The sequence

How it runs,start to finish.

Store and catalogue audit

Structure, speed, tracking accuracy, feed health, and where the drop-offs sit today.

Merchandising plan

How the catalogue should be organised, which products lead, what the journey looks like per customer type.

Design and build

Templates across every breakpoint, including the states real stores need — out of stock, back-order, sale, bundle.

Instrument and launch

Tracking tested with real test orders and the feed validated before go-live, then iterated where data shows people leaving.

What you get, and who it's for

Worth beinghonest about it.

What you end up with

A storefront you own, on a maintainable theme
Templates that fit your actual range
E-commerce tracking that reconciles with your Shopify numbers
A validated product feed ready for Shopping and catalogue ads
Speed improvements you can feel on a mid-range phone

Good fit

You sell physical products and want to scale paid acquisition
Your store is slow, cluttered with apps, or hard to update
Your ad platform numbers don't match your Shopify numbers
You need a feed that actually works for Shopping

Not a fit

You need a marketplace with multiple sellers
Your catalogue and pricing aren't settled
You want the cheapest possible theme install

Questions

Straightanswers.

Shopify for most product businesses — it handles payments, inventory and checkout better than anything you'd sensibly build. Custom makes sense for content-heavy sites or unusual configurators.

Yes, and it's often the better spend. Sometimes it's a speed and tracking problem rather than a design problem, and rebuilding a converting store is an expensive way to lose ground.

Usually attribution windows, duplicate purchase events, or missing server-side events — sometimes all three. It's the first thing we check, because every decision after that depends on which number you believe.

Not in-house, but we brief it properly and can coordinate a photographer. For ads, the shot list matters more than the studio.

Works well with

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Meta Ads

Facebook and Instagram, built full-funnel: creative testing, audience architecture, and clean event tracking.

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Google Ads

Search, Performance Max, Shopping and Demand Gen — structured so you can see which query paid for itself.

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Social & SEO

Organic content systems and technical SEO — the compounding half of the plan that ads can't do alone.

Next step

Let's look atit properly.

A free session, then an honest recommendation — including “don't bother” if that's the answer.

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