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Home / Social & SEO
Social & SEO

The half thatkeeps compounding.

Paid media rents attention. Organic builds an asset. Run only the first and your cost per customer creeps up every year you stand still.

Technical SEOContentLocal SEOInstagramLinkedInYouTube
What's included

Exactly whatyou're paying for.

Book a free session
  • Technical SEO audit and fixesCrawlability, indexation, speed, structured data and the debt that caps everything else.
  • Keyword and topic mappingWhat to rank for, in what order, and which page owns each topic — by intent, not volume.
  • On-page optimisationTitles, headings, depth and schema, prioritised by pages closest to a ranking that matters.
  • Content plan and productionA calendar tied to buying questions, with briefs and drafts. We write it or brief your team.
  • Local SEOGoogle Business Profile, local pages, citations and review flow where geography matters.
  • Social content systemsFormat frameworks and a posting rhythm — repeatable, not a daily scramble.
  • Reporting that isn't vanityRankings and traffic matter, but we report on enquiries, because that's what pays for the work.
The sequence

How it runs,start to finish.

01

Audit

Technical crawl, content inventory, backlinks and competitor gaps, ranked by effort against likely impact.

02

Foundations

Technical issues cleared first. Publishing onto a site that can't be crawled properly is a well-funded way to achieve nothing.

03

Content and structure

Priority pages built or rewritten, internal linking established, publishing rhythm started.

04

Measure and adjust

Monthly review against enquiries rather than rankings alone, with the plan adjusted to what's moving.

What you get, and who it's for

Worth beinghonest about it.

What you end up with

  • A technically healthy site search engines can read properly
  • A prioritised content roadmap tied to commercial intent
  • Optimised priority pages and a working internal link structure
  • A repeatable social content system with formats and cadence
  • Reporting that connects organic work to enquiries

Good fit

  • You're in this for at least six to twelve months
  • Your customers research before they buy
  • You can supply subject knowledge, even if not the writing
  • You want to reduce dependence on paid media over time

Not a fit

  • You need enquiries this month and nothing else matters
  • Nobody internally can review content for accuracy
  • You want rankings guaranteed by a date
Questions

Straightanswers.

Longer than anyone selling it wants to admit. Technical fixes can show within weeks; content and authority in months. If you need volume now, run paid and let organic build underneath it.

No — be careful with anyone who does. We commit to the work, the priorities and honest reporting. Guaranteed rankings are usually guaranteed on terms nobody searches for.

LinkedIn often, particularly founder-led. Instagram usually not, unless your buyers genuinely spend time there. We'd rather tell you to skip a channel than bill you for posting into an empty room.

Yes. A technical audit and fix package is a well-defined project and a sensible start if you're not ready for ongoing content.

Works well with

Websites & UI/UX

Landing pages and full sites designed around one job — turning a click into a qualified conversation.

Google Ads

Search, Performance Max, Shopping and Demand Gen — structured so you can see which query paid for itself.

CRM & Automation

Lead pipelines, WhatsApp automation and follow-up sequences so no enquiry dies in an inbox.

Next step

Let's look atit properly.

A free session, then an honest recommendation — including “don't bother” if that's the answer.