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Home / CRM & Automation
CRM & automation

The leak isusually afterthe lead.

Plenty of businesses don't have a traffic problem. They have a follow-up problem — enquiries sitting unanswered while the buyer messages the next three results.

WhatsAppLead routingPipelinesFollow-up flowsIntegrationsReporting
What's included

Exactly whatyou're paying for.

Book a free session
  • Lead capture auditEvery route an enquiry takes in — forms, calls, WhatsApp, DMs, walk-ins — and where each ends up.
  • CRM setup or clean-upPipeline stages that match how you actually sell, with ownership rules and usable reporting.
  • Instant response automationAutomatic acknowledgement the moment an enquiry lands, so nobody sits in silence while they shop around.
  • Routing and escalationAssigned by service, location or value, with escalation when nobody picks up.
  • Follow-up sequencesStructured nurture for enquiries that don't convert immediately — most don't, and most businesses give up first.
  • WhatsApp Business APITemplate messages, greeting flows and conversation routing, set up properly and within policy.
  • Closed-loop reportingOffline conversion import back to Google and Meta, so they learn from your actual sales.
The sequence

How it runs,start to finish.

01

Map the current flow

We follow a real enquiry end to end and find where the delay, drop or silence happens. Usually visible within a day.

02

Design the pipeline

Stages, owners, response-time expectations and triggers — agreed with the people who'll live in it.

03

Build and integrate

CRM configured, flows built, ad platforms connected, every path tested with live submissions.

04

Train and refine

Your team walked through it with documentation, then response times and stage conversion watched and tightened.

What you get, and who it's for

Worth beinghonest about it.

What you end up with

  • A single place where every enquiry lands, whatever route it came by
  • Automatic first response within seconds
  • Clear ownership and escalation, so nothing sits unclaimed
  • Follow-up sequences that keep working after first contact
  • Reporting that connects spend to revenue rather than to leads

Good fit

  • Enquiries arrive across several channels and get handled inconsistently
  • You suspect leads are being lost but can't prove where
  • Your sales team asks for better leads more than more leads
  • You want ad platforms optimising toward sales, not form fills

Not a fit

  • A handful of enquiries a month you handle personally without issue
  • Nobody internally will own the process once it's built
  • You want automation to replace a salesperson entirely
Questions

Straightanswers.

Whichever one your team will actually use. We'd rather configure a simple tool properly than deploy a powerful one nobody opens. Starting from scratch, we'll recommend based on team size and sales process.

Within Meta's rules, yes — official Business API, approved templates, proper opt-in. Unofficial blasting tools get numbers banned, and we won't build on them.

No, and it shouldn't. It removes the delay and the admin so your people spend time on conversations that need a human. Automation handles the first thirty seconds.

That's the point. Offline conversion import means Google and Meta learn which leads became customers, and start finding more of those instead of more cheap ones.

Works well with

Meta Ads

Facebook and Instagram, built full-funnel: creative testing, audience architecture, and clean event tracking.

Google Ads

Search, Performance Max, Shopping and Demand Gen — structured so you can see which query paid for itself.

Websites & UI/UX

Landing pages and full sites designed around one job — turning a click into a qualified conversation.

Next step

Let's look atit properly.

A free session, then an honest recommendation — including “don't bother” if that's the answer.