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Accountability
Every project ties to an outcome agreed in writing. Impressions and feature lists are diagnostics, not results.
My Bid Theory is a small custom software and performance marketing studio in Hyderabad. We build the systems that run businesses — inventory, stock, orders, internal tools — and we run the advertising that brings those businesses customers.
Most businesses we meet aren't short on activity. They're short on evidence — nobody can say which part is producing customers, or whether the number on the screen is the number in the warehouse.
That's a measurement problem before it's a creative or technology problem. So that's where we start. The name is the whole idea: a bid is a theory about value, and we'd rather test the theory than defend it.
A limited number of projects at a time — the only way the person who scoped the work can also be the person doing it.
No handoff between a software vendor and an ad agency. The system, the site and the campaigns are designed together.
Specs and reports you can read without a glossary. If we can't explain a decision in a sentence, it wasn't a good decision.
Four commitments we hold ourselves to. They're the reason clients stay, and occasionally the reason a bad-fit enquiry goes elsewhere.
Every project ties to an outcome agreed in writing. Impressions and feature lists are diagnostics, not results.
Decisions come from data and from watching how your work actually moves. When we don't know, we say so and design a test.
Source code, databases, ad accounts and analytics sit in your name from day one. Nothing is held as leverage.
Weekly written reviews, an open dashboard, and bad news delivered the week it happens.
We're specialists in the join between operations and demand — where most businesses have two vendors and no single answer.
Sector experience helps, but it isn't the deciding factor. What matters more is whether your operation is complex enough to need a system and your economics can support paid acquisition — and that's exactly what the first session is for.
Send us the account, the site, or the spreadsheet everyone has stopped trusting. We'll tell you what we see.
Tell us where you are. We reply on WhatsApp, usually the same working day.